When we first started studying digital marketing strategies we often heard the same phrase, over and over; “Content is King.” While this isn’t the mantra it used to be that is simply because the need for an effective content strategy is widely accepted as the key to successful digital marketing.
Inbound Marketing begins with attracting leads. Meaningful and useful content is at the top of the list for methods of attracting the interest of the customers you want to reach. To help you develop and implement a solid strategy and framework for your content, the team at RainFire Digital offers the following services:
- Conduct an initial content audit. During this process we will look at your current inventory of content to determine what kind of content it is (text, image, video) and how and on what channels it would be most effective.
- Work with you to create a content calendar that is customized to your business goals and cycles.
- Create blogging strategy.
Companies that blog are 13x more likely to generate Positive Marketing ROI
- Define key performance indicators (KPIs) for blogging strategy
- Map blogging topics to most asked questions and identified keywords and phrases
- Establish optimal blogging timeline
- Track, measure and report on success of blogging strategy as identified by KPIs
Many clients freak out about content and particularly blogging. That’s usually because content generation takes time and no small amount of talent. You may decide that you’ll get better ROI if you use a professional to create you content. RainFire Digital has experienced content developers who know how to optimize your content for search engines, such as Google.